Every retail store needs to attract prospects to drive their sales. To gain visibility, signage is the best solution. The simple and effective way for increasing foot traffic is to invest in quality signage that interacts with customers. Ensure to draft an appropriate signage positioning plan to avoid confusion.
Crucial signage types for your physical retail store
Signage grabs attention, so the imprints or graphics, or message need to be clear and helpful. They are clever salespeople that help customers navigate the store with ease.
Mats are a versatile signage option because they not just offer safety and cleanliness but are great promotional tools. Retail store owners place custom logo mats at the entry and exit points. The customized entrance mat ordered from Ultimate Mats Store looks aesthetic as well as helps to trap dust and moisture.
Store logo or a welcome message imprinted on the entrance mat stays in the memory of the customers. In the same way, the visibility, color, quality, and messaging of the signage leave an impression on customers’ minds. It displays to the customers the services they can expect after entering the doorway. Mats can even be used as hanging visible signage or as wayfinding within the store.
Outdoor signage inspires the customers to enter the door, which is crucial to start a relationship. It is the first point of contact that potential clients come across. Therefore, the signs need to announce who you are and what experience to expect within the establishment.
People passing by feel curious when they read the branded signage and enter your threshold. Exterior signage can be an entrance sign, window signs, sidewalk signs, or awnings.
ADA compliant signage
For disabled people, retail stores need to offer accessible features associated with entrance/exits, parking, cashier stations, restrooms, elevators, and fitting rooms. If the retail store offers these accessible features but ignores to make them visible then it is a serious disservice.
Install proper signage to help disabled people find the accessible entrance and ensure to mount them at specific heights for consistency.
Consumers are influenced through attractive designs and convincing language towards a new product or otherwise unnoticed items. It helps to enhance interactivity and sway customer flow towards a specific sales offer or a featured item or seasonal promotion.
These displays transform an ordinary product into a hidden treasure. It creates the high perceived value of the relevant product, enhances sales, and brand awareness. Persuasive signs need to be witty and striking but remember they play a side role. Effective signage will attract customers to the specified product.
Directional, wayfinding, departmental, and organizational are the sub-categories of informational signage. The information needs to be concise and readable, so choose bold and large fonts with highly visible colors. Informational signage positioning not just helps to navigate customers but even keeps internal structure organized.
Best practice associated with retail signage
- While designing be specific about the relevant product details and location-specific instructions.
- The message has to be simple, concise, and clear.
- Add a headline, specification text, and call to action in a customized sign design.
- Signs are a promotional tool, so add CTA.
Establish consistent branding across the store right from exterior to website. Leverage and cash in the retail signage to your advantage!